NASHVILLE, Tenn. – Multi-Platinum-selling MCA Nashville recording artist Josh Turner and performance equestrian and work wear company Ariat International renew their partnership for Turner’s The Roughstock and Rambler Tour. Ariat sponsored numerous dates on Turner’s 2013 Punching Bag Tour and both parties welcomed the opportunity to continue the relationship.
“Sponsoring last year’s tour was a perfect fit for us. The continuation of Ariat’s sponsorship of Josh’s 2014 tour is an exciting time and we are thrilled to go back out on the road with him,” says Ariat VP of Partnership Marketing Susan Alcala. “Josh has been an exceptional partner. His genuine passion for our products comes through naturally, and there is nothing better than an authentic endorsement.”
The tour, named for Turner’s two favorite styles of Ariat boots, the Roughstock and the Rambler, will cross North America and run through May 2015. Fans can expect to hear hits like “Your Man,” “Time Is Love,” “Would You Go With Me,” and more from the award-winning country star.
“We kicked off The Roughstock and Rambler Tour this past weekend and I feel blessed to have Ariat on the road with us for a second year in a row. I’ve shared this story a few times; however I came across a pair of Ariat boots for the first time at a western store in Montana several years ago. They were the most comfortable pair of boots I had ever put on and I fell in love with the brand,” shares Turner.
For more information about Ariat, visit www.ariat.com