COUNTRY STAR JOSH TURNER JOINS REEBOK’S GLOBAL BE MORE HUMAN CAMPAIGN

COUNTRY STAR JOSH TURNER JOINS REEBOK’S GLOBAL BE MORE HUMAN CAMPAIGN

Turner Kicks Off Collaboration with Boston Trip to Compete in Reebok’s CrossFit Games Open 2015

 

NASHVILLE, Tenn. (Friday, February 27, 2015) – Yesterday, country star Josh Turner traveled to Boston, Mass. for the opening round of this year’s Reebok CrossFit Games, and to explore what it means to Be More Human.Reebok’s globally integrated Be More Human campaign celebrates ordinary people who use sports and fitness in their quest for personal fulfillment and to serve the greater good.

Like so many, Turner struggles to maintain balance between work, family and personal time. Turner is a multi-platinum selling recording artist and celebrated musician, as well as a husband, a father of four young boys and a long-time health-conscience athlete. In a time when Turner was disillusioned with the fitness world and endless supplements promising unrealistic results, he had a chance encounter with four-time CrossFit Games Champion Rich Froning and discovered a whole new approach to fitness.

“I had heard about CrossFit from several fitness magazines and had just seen Rich on the cover of Muscle & Fitness,” shares Turner.  “The very next day, I actually met him at the Nashville airport. He casually asked if I had ever tried CrossFit and I told him no, so he invited me out to his CrossFit Mayhem [Cookeville, Tenn.] and I took him up on it.” Turner remembers, “The first workout he put me through had me coughing my lungs up for hours, but it didn’t deter me.”

Turner and Froning formed a fast friendship and the country singer’s CrossFit journey began. Two years later, Turner is doing his first CrossFit competition claiming, “I never dreamed I would be competing in a CrossFit Open! I’m looking forward to it, but I’m scared to death because I’m far from being an expert at CrossFit.”

The opening night of the five-week worldwide competition showed Froning topping elite CrossFitter Mat Fraser in a head-to-head matchup for round one. In the crowd, Turner cheered Froning on and gathered inspiration from both of these world-class athletes.  Turner will attempt his first competition workout today at Crossfit ONE at the Reebok headquarters in Boston.

You can follow Josh’s CrossFit Open journey here.

For more information on Reebok’s Be More Human campaign, visit Reebok.com.

For more information on the 2015 Reebok CrossFit Games Open, visit Games.Crossfit.com.

 

About the CrossFit Games:

The CrossFit Games are the world’s premier test to find the Fittest on Earth™. They are world-renowned as a grueling test for the world’s toughest athletes and a thrilling experience for spectators. Since its inception in 2007, the CrossFit Games have become “one of the fastest growing sports in America,” according to Forbes.

There is no other true test of fitness. The CrossFit Games stand alone as the ULTIMATE test of fitness. No test, regardless of its lofty claims, can grant legitimate title to the best without first providing access to ALL.

For more information, visit games.crossfit.com.  

 

About Rich Froning Jr.:

Rich Froning Jr. is an American professional CrossFit athlete known for his achievements in the 201020112012, 2013 and 2014 CrossFit Games. He became the first person to win the title of “Fittest Man on Earth” four times with his first place in the 2011, 2012, 2013, and 2014 CrossFit Games.