Ariat International, the leader in innovative Western and English footwear, apparel and accessories, has recently partnered with MCA Nashville artist Josh Turner. Ariat will team with the multi-Platinum selling artist on various initiatives for the remainder of 2012 and 2013.
Ariat will be sponsoring numerous dates on Turner’s 2013 Punching Bag Tour. In addition to the concert series, Turner will be featured in Ariat’s new “Passion” advertising campaign. The ad featuring Turner will appear in several publications including-- Southwest Airlines’ magazine Spirit as well as Cowboys & Indians, American Cowboy and Western Horseman.
"I remember coming across this particular pair of Ariat boots at a western store in Billings, MT and I was blown away at how comfortable they were,” said Josh Turner. “They were the most comfortable boots I had ever put on, and I knew the rubber sole would be great on stage to keep me from slipping and sliding. From that point on, I fell in love with the brand."
“Josh is a true fan of our brand. We have been working with him for several years, and this formal partnership is a natural progression of the relationship,” said Susan Alcala, Ariat’s vice president of partnership marketing. “It is an honor to have Josh join the extended Ariat team.”
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.